Chapter 10 E-Commerce: Digital Markets and Digital Goods

Question

104)
Building a successful e-commerce site requires a keen
understanding of ________, as well as a systematic approach.

A)
digital, technology, and cultural issues

B)
digital, technology, and social issues

C)
business, technology, and cultural issues

D)
business, technology, and social issues

105)
If you have some experience with computers, you might decide
________.

A)
to outsource your site

B)
to rent a site

C)
to purchase a site

D)
to build the site yourself

106)
Unless you are ________, you should use a pre-built template to
create the Web site.

A)
unskilled

B)
not skilled

C)
fairly skilled

D)
profitable

107)
Most businesses choose to ________ hosting and pay a company to
host their Web site, which means that the hosting company is responsible for
ensuring the site is “live,” or accessible, 24 hours a day.

A)
insource

B)
cosource

C)
outsource

D)
bi-source

108)
With a co-location agreement, your firm purchases or leases a
Web server (and has total control over its operation) but locates the server in
a ________.

A)
customer’s physical facility

B)
competitors’ physical facility

C)
vendor’s physical facility

D)
physical facility

109)
Simple Web sites can be developed and hosted with a first-year
cost of ________ or less.

A)
$15 000

B)
$10 000

C)
$5000

D)
$20 000

110)
The Web sites of large firms with high levels of interactivity
and linkage to corporate systems cost several ________ dollars a year to create
and operate.

A)
thousand

B)
million

C)
billion

D)
hundred

111)
________ e-commerce is the fastest-growing type of B2C
e-commerce, but it represented only a small part of all e-commerce in 2010.

A)
Desktop

B)
Mobile

C)
Mainframe

D)
Business

112)
In 2010, shoppers ordered about $2.1 billion in physical goods
from Web sites via ________.

A)
laptops

B)
smartphones

C)
desktops

D)
mainframes

113)
Banks and credit card companies are rolling out services that
let customers manage their accounts from their ________.

A)
laptop devices

B)
mobile devices

C)
desktop devices

D)
mainframe devices