Chapter 10 E-Commerce: Digital Markets and Digital Goods

Question

114)
________is the leader in social networking, it has waged a constant
struggle to develop viable methods of generating revenue.

A)
Myspace

B)
Facebook

C)
Twitter

D)
Wiki

115)
Facebook makes its money through ________.

A)
transactions

B)
advertising

C)
retail

D)
subscriptions

116)
Like most social networking sites, Twitter faces the problem of
how to ________.

A)
get more customers

B)
make money

C)
deal with competition

D)
penetrate business market

117)
________ refers to the use of the Internet and the Web to transact business.

118)
E-commerce is ________, meaning that is it available just about everywhere, at
all times.

119)
The result is called a ________, a marketplace extended beyond traditional
boundaries and removed from a temporal and geographic location.

120)
The ________ wave of e-commerce transformed the business world of books, music,
and air travel.

121)
In the ________ wave of e-commerce, nine new industries are facing a similar
transformation scenario: advertising, telephones, movies, television, jewelry,
real estate, hotels, bill payments, and software.

122)
The universal technical standards of the Internet and e-commerce greatly lower
________ costs, the cost merchants must pay simply to bring their goods to
market.

123)
Information ________ refers to the complexity and content of a message.

124)
The Internet and the Web vastly increase ________, the total amount and quality
of information available to all market participants, consumers, and merchants
alike.