Chapter 10 E-Commerce: Digital Markets and Digital Goods Question 114) ________is the leader in social networking, it has waged a constant struggle to develop viable methods of generating revenue. A) Myspace B) Facebook C) Twitter D) Wiki 115) Facebook makes its money through ________. A) transactions B) advertising C) retail D) subscriptions 116) Like most social networking sites, Twitter faces the problem of how to ________. A) get more customers B) make money C) deal with competition D) penetrate business market 117) ________ refers to the use of the Internet and the Web to transact business. 118) E-commerce is ________, meaning that is it available just about everywhere, at all times. 119) The result is called a ________, a marketplace extended beyond traditional boundaries and removed from a temporal and geographic location. 120) The ________ wave of e-commerce transformed the business world of books, music, and air travel. 121) In the ________ wave of e-commerce, nine new industries are facing a similar transformation scenario: advertising, telephones, movies, television, jewelry, real estate, hotels, bill payments, and software. 122) The universal technical standards of the Internet and e-commerce greatly lower ________ costs, the cost merchants must pay simply to bring their goods to market. 123) Information ________ refers to the complexity and content of a message. 124) The Internet and the Web vastly increase ________, the total amount and quality of information available to all market participants, consumers, and merchants alike.