Chapter 6 Databases and Information Management Question 194) Jill started a paint store 12 years ago. She put in a traditional file system to meet her marketing needs when she started her business. Two years later she put in a traditional file system to take care of accounting and operations. Just three years ago they put in another system to handle marketing and CRM. Jill is looking at installing another traditional file system this year to handle purchasing and SCM. Jill has been reading that perhaps they should be using a DBMS instead of these individual traditional file systems. How would you advise her and why? 195) Susan is putting in a new DBMS in her fashion design business. She wants to do this right. She has asked you to outline some important principles of database design. How would you advise her and why? 196) Helen just wants to design and implement a DBMS in her organization. She is very technical and has a great aptitude for this type of work. Her outside consultant is telling her that she must make some management decisions about information policy and data quality assurance because they are essential in managing the firm’s resources. How would you advise her and why? 197) What challenges does the increase in unstructured data present for businesses? 198) How does text mining improve decision making? What are the challenges involved in text mining?