Chapter 9 Enterprise Applications to Manage Supply Chains and Respond to Customers

Question

114)
________ integrate(s) multiple applications from multiple business
functions, business units, or business partners to deliver a seamless
experience for the customer, employee, manager, or business partner and provide
a greater degree of cross-functional integration than the traditional
enterprise applications.

A)
PRM software

B)
SFA software

C)
ERP suites

D)
Service platforms

115)
Enterprise application vendors have created ________ to make their own customer
relationship management, supply chain management, and enterprise systems work
closely together with each other.

A)
e-business suites

B)
ERP systems

C)
middleware

D)
legacy systems

116)
________ software provides a single point for users to manage
and evaluate marketing campaigns across multiple channels, including e-mail,
direct mail, telephone, the Web, and wireless messages.

A)
Customer relationship management

B)
Employee relationship management

C)
Government relationship management

D)
Peer relationship management

117)
________ CRM uses a customer data warehouse and tools to analyze
customer data collected from the firm’s customer touch points and from other
sources.

A)
Analytical

B)
Operational

C)
Relational

D)
Spatial

118)
It might take a large Fortune 500 company ________ to complete a
large-scale implementation of an enterprise system or a system for SCM or CRM.

A)
several days

B)
several weeks

C)
several months

D)
several years

119)
The total cost for an average large system implementation based
on SAP or Oracle software, including software, database tools, consulting fees,
personnel costs, training, and perhaps hardware costs, runs over ________.

A)
$1200

B)
$12 000

C)
$12 billion

D)
$12 million

120)
Once you adopt an enterprise application from a single vendor,
such as SAP, Oracle, or others, it is very costly to________, and your firm
becomes dependent on the vendor to upgrade its product and maintain your
installation.

A)
switch customers

B)
switch locations

C)
switch shareholders

D)
switch vendors

121)
Enterprise applications also introduce “________.”

A)
vendor costs

B)
customer costs

C)
switching costs

D)
substitute costs

122)
________applications are based on organization-wide definitions of data.

A)
Digital

B)
Management

C)
Enterprise

D)
Marketing

123)
The most explosive growth in software as a service (SaaS)
offerings has been for ________ management.

A)
employee relationship

B)
vendor relationship

C)
customer relationship

D)
supply relationship